Partnerships

ASICS Australia has traditionally placed a strong emphasis on partnering up with key events, sporting teams and federations so we can actively connect with our end users. Through these relationships, we gain invaluable feedback as to how we can improve our products.

Investing in these partnerships also allows us to give back to the sporting community, as we actively encourage elite and everyday sportspeople to achieve their goals. Supporting these events and the people involved is something that keeps ASICS motivated to achieving our own goals.

It is vital that we help keep the people of Australia active and healthy. We attend and watch on with great pride as people cross the finish line with joy, exhaustion and accomplishment. Participation rates in running events have grown steadily over the past few years, which clearly reflects the increased community awareness of health and fitness issues.

ASICS will continue to invest in our community - through the sponsorship of events and organisations, we endeavour to help improve and sustain the wellbeing of Australians.