GOOD HABITS START EARLY

Footwear is a critical factor in sport - at any age and any level

Our development philosophy is the same for kids as it is for senior categories, to build the best technical shoes on the market. Traditionally, kids shoes were very poor ‘knockdowns’ of senior shoes on the market and at ASICS we decided to raise the bar and look at giving kids the same protection from injury that we give the older consumer.

Adolescents tend to grow in “spurts” and this can present unique challenges in terms of injury, particularly in the foot. Heel pain is a common complaint for junior athletes and can often interfere with their ability to play sport pain free. The most common form of heel pain is called Sever’s Disease and it can be so painful the young athlete is simply unable to participate in any activity, let alone organised sport.

An active lifestyle through childhood and especially through adolescence is very important to protect against the serious health issues of Obesity, Diabetes and Heart Disease. Activity for adolescent girls is also essential in developing strong and healthy bones that protect against osteoporosis.

Sever’s Disease can be prevented or alleviated by carefully choosing the right sporting footwear. ASICS technology is the industry standard and has been incorporated into a complete range of junior shoes in a wide range of colours to appeal to both boys and girls. The champions of tomorrow should enjoy their sport pain-free and be able to experience all the comfort, protection and durability ASICS products have to offer.