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Exercise is Medicine

Adaptive Technology

IGS

GEL-Nimbus 10th Anniversary

Maximum Support Philosophy

Our Gender Specific Shoe Line-Up Grows

Cross Training... What is your activity split

Netball like you've never seen before

Cricket Product Philosophy

Good habits start early

We've changed the rules

CROSS TRAINING... WHAT IS YOUR ACTIVITY SPLIT?

The terminology of the category of cross training is deceiving. To really achieve a perfect shoe it must really be developed under one or two basics principles of consumer usage.  No one shoe can cover all types of activities adequately.

Is it for court use? Or is it for running use? While the former needs a shoe that is capable of taking movements in many directions, the latter is forward motion oriented while lateral and medial protection of the shoe is not so important.

At ASICS we work with the 80/20 principle. Put simply, the shoes have either been developed 80% for court usage or 80% for running. The consumer can work out which aspect is most applicable for their activities and choose a shoe accordingly.
 
The wearers’ “Activity Split” was the major focus in conceptualising ASICS’ cross training shoes.